Nowadays, a web presence is indispensable for companies as well as for self-employed people and freelancers. Anyone who cannot be found online or does not offer enough information about their own products or services tends to stay under the radar and has difficulty attracting new customers. Fortunately, there are practical website builders available that make creating websites much easier. The available solutions include, for example, the MyWebsite website builder from IONOS. As a look at the features and possibilities makes clear, the frequent use is not without reason.
What is a website builder actually?
You prefer a Create a website If you want to, you can either place the entire project in the hands of a specialist who will take care of all aspects, from design to search engine optimization, or you can create your homepage yourself. While programming knowledge was absolutely necessary, especially in the early days of the Internet, today there are tools available that make creating web content easier. Such software solutions are usually referred to as website builders.
A homepage builder is a special form of a content management system (CMS). The software offers interactive elements for easy integration of text, images, videos and audio files using a drag & drop function. Templates allow design and content to be separated so that the design can be changed without having to redesign the entire page. A selection of design templates is available here platforms always available. In addition, some systems offer the option of integrating your own designs.
In the past, web designers have been faced with the challenge of designing websites so that they display correctly on both large PC monitors and smaller laptop, tablet or smartphone screens, while remaining user-friendly and aesthetically pleasing. Today, the website builder takes care of these adjustments automatically.
The central features of an IONOS homepage builder
One of the best-known software solutions in the area of website creation is IONOS MyWebsite. This product is aimed at both beginners without programming knowledge and experienced users. The builder offers over 400 design templates for various industries, including crafts, gastronomy and creative areas. These designs are responsive so they adapt to different screen sizes, be it Smartphone, tablet or PC. The website builder saves computer resources because no software has to be downloaded. It is a web application based on HTML5, CSS and JavaScript.
The software provides users with a number of ready-made functions with which the homepage can be individually designed. Among other things, dynamic websites with video backgrounds, parallax effects and animations can be realized. The menus and submenus suggested by a template used are customizable to your own requirements. There is the possibility of individualization in both the color scheme and the basic page structure. Adjustments can also be made to the depths of the homepage using the HTML and CSS editor.
The website builder offers some helpful functions for companies. These business apps are drag-and-drop widgets that can be freely positioned on the website. In other words, elements from the builder can simply be dragged to the desired location on the website using the mouse. These include widgets for ratings, music players, videos, surveys, live chats, social networks, route planners, opening times and a few more.
Customer service offers the prospect of timely support
The manufacturer of the website builder provides customer service. This sets the company apart from foreign providers, where German-speaking advice is often lacking. Especially when it comes to technical questions, it is often necessary to have a competent contact person - especially for those who have no experience creating websites. Customer service can be reached around the clock by telephone, email, chat or via social media be achieved.
As a customer, a “personal advisor” can be activated to provide telephone support with a website project during business hours. This individual contact person can be reached at their direct number and can be contacted using a personal pin.
Data protection according to GDPR – an important aspect
Important for everyone who doesn't want to take any risks when it comes to data protection: IONOS is a brand of the German mobile phone and broadband provider 1&1, which is part of the United Internet Group. 1&1 was founded in 1988 by Ralph Dommermuth in Montabaur. The company's headquarters are still there today. Other locations in Germany are in Berlin, Munich, Zweibrücken and Karlsruhe.
The website builder's websites are hosted by the provider in German data centers, which, according to IONOS, comply with the provisions of the General Data Protection Regulation (GDPR) and are certified according to ISO 27001. ISO 27001 is an international standard for certifying information security management systems.
Online shops – the software provides corresponding functions
If a corresponding tariff is booked, the website builder also supports the creation of an online shop. Only a few steps are required to add items, incorporate product descriptions, save shipping options and open payment methods.
There is wide support for various payment service providers. In addition to PayPal, interfaces for over 20 other payment providers are available, including options for credit cards and instant transfers. In the shop menu it is also possible to integrate manual payment options such as purchase on account or cash on delivery.
The marketing functions are also extensive. Interfaces to Facebook Ads and Google Ads are available for traffic generation. The software offers a comprehensive portfolio to optimize the conversion rate. This means that abandoned sales can still be converted, discount campaigns can be created and remarketing campaigns can be designed.
The website builder is equipped with limited SEO functions. In addition to maintaining metadata, the so-called lazy load function for images can be activated with one click to improve the loading time of websites with a large number of images. The web analysis functions are pleasing, as they are more extensive with IONOS than with other homepage builders. The behavior of visitors and the performance of the individual subpages can be viewed at a glance.
Conclusion: A solid and versatile website builder
With its homepage builder, IONOS offers a professional environment for creating modern websites and online shops. In developer mode, experts can customize the HTML source code and CSS files as desired. But even beginners can quickly publish a functional website because there are numerous ready-made designs. The web analysis tools, which can be used to get an overview of performance in just a few steps, should be positively highlighted.
The provider offers various tariffs tailored to the needs and requirements of Companies of various sizes and also offer a cost-effective solution for self-employed people and freelancers.
